:root{--ink: #0E0E0E;--ink-2: #1A1A1A;--paper: #EFE9DC;--cream: #E4DBC6;--bone: #F6F2E7;--orange: #EE4A1A;--rust: #8C2A12;--hot: #FF6A35;--rule: rgba(14,14,14,.18);--rule-strong: rgba(14,14,14,.42);--muted: rgba(14,14,14,.62);--display: "DM Serif Display", "Times New Roman", serif;--body: "Space Grotesk", -apple-system, system-ui, sans-serif;--mono: "JetBrains Mono", ui-monospace, monospace}*{box-sizing:border-box;margin:0;padding:0}html,body{background:var(--paper);color:var(--ink);font-family:var(--body);-webkit-font-smoothing:antialiased}a{color:inherit;text-decoration:none}::selection{background:var(--orange);color:var(--paper)}.eyebrow{font-family:var(--mono);font-size:11px;font-weight:500;letter-spacing:3px;text-transform:uppercase;color:var(--ink)}.eyebrow.muted{color:var(--muted)}.display{font-family:var(--display);line-height:.92;letter-spacing:-.02em;font-weight:400}.italic{font-style:italic}.mono{font-family:var(--mono)}.lead{font-family:var(--body);font-size:19px;line-height:1.55;color:#0e0e0ec7}.container{max-width:1320px;margin:0 auto;padding:0 40px}.rule{height:1px;background:var(--rule);width:100%}.rule-thick{height:2px;background:var(--ink);width:100%}header.mast{position:sticky;top:0;z-index:50;background:var(--paper);border-bottom:1px solid var(--rule);backdrop-filter:blur(6px)}.mast-inner{display:flex;align-items:center;justify-content:space-between;padding:18px 0}.mast-brand{display:flex;align-items:center;gap:14px;font-family:var(--mono);font-size:11px;letter-spacing:3px;text-transform:uppercase}.mast-brand .logo{display:inline-flex;align-items:center}.mast-brand .logo svg{height:30px;width:auto;display:block}.mast-brand .vol{color:var(--muted)}.mast-nav{display:flex;gap:36px;font-family:var(--mono);font-size:11px;letter-spacing:2px;text-transform:uppercase}.mast-nav a{color:var(--muted);transition:color .15s}.mast-nav a:hover{color:var(--ink)}.mast-cta{font-family:var(--mono);font-size:11px;letter-spacing:2px;text-transform:uppercase;background:var(--ink);color:var(--paper);padding:12px 20px;border:1px solid var(--ink);transition:all .15s}.mast-cta:hover{background:var(--orange);border-color:var(--orange)}.hero{padding:60px 0 0;position:relative}.hero-tag-row{display:flex;align-items:baseline;justify-content:space-between;padding-bottom:24px;border-bottom:1px solid var(--rule)}.hero-tag-row .meta{display:flex;gap:32px}.hero-grid{display:grid;grid-template-columns:1fr 1fr;gap:80px;padding:80px 0 60px}.hero-headline{font-family:var(--display);font-size:clamp(72px,10vw,140px);line-height:.86;letter-spacing:-.035em}.hero-headline .accent{color:var(--orange);font-style:italic}.hero-headline .underline{display:inline-block;border-bottom:4px solid var(--orange);padding-bottom:0}.hero-aside{display:flex;flex-direction:column;justify-content:flex-end;gap:32px}.hero-aside p{font-family:var(--body);font-size:20px;line-height:1.5;color:#0e0e0ed1;max-width:460px}.hero-aside p .em{color:var(--ink);font-weight:500}.hero-cta-row{display:flex;align-items:center;gap:20px;flex-wrap:wrap}.btn-primary{background:var(--ink);color:var(--paper);padding:22px 32px;font-family:var(--body);font-size:16px;font-weight:500;letter-spacing:.02em;border:1px solid var(--ink);display:inline-flex;align-items:center;gap:14px;transition:all .2s;cursor:pointer}.btn-primary:hover{background:var(--orange);border-color:var(--orange)}.btn-primary .arrow{transition:transform .2s}.btn-primary:hover .arrow{transform:translate(4px)}.btn-secondary{background:transparent;color:var(--ink);padding:22px 28px;font-family:var(--body);font-size:16px;font-weight:500;border:1px solid var(--ink);display:inline-flex;align-items:center;gap:14px;transition:all .15s;cursor:pointer}.btn-secondary:hover{background:var(--ink);color:var(--paper)}.hero-trust{display:flex;gap:28px;align-items:center;font-family:var(--mono);font-size:11px;letter-spacing:2px;text-transform:uppercase;color:var(--muted)}.hero-trust .dot{width:4px;height:4px;background:var(--orange);border-radius:50%}.hero-strip{border-top:1px solid var(--rule);border-bottom:1px solid var(--rule);padding:22px 0;overflow:hidden}.strip-track{display:flex;gap:60px;white-space:nowrap;font-family:var(--mono);font-size:12px;letter-spacing:2px;text-transform:uppercase;animation:strip-scroll 50s linear infinite}.strip-track span{display:inline-flex;align-items:center;gap:18px;color:var(--ink)}.strip-track .num{font-family:var(--display);font-size:22px;letter-spacing:-.5px;color:var(--orange)}.strip-track .sep{width:4px;height:4px;background:var(--ink);border-radius:50%;opacity:.4}@keyframes strip-scroll{0%{transform:translate(0)}to{transform:translate(-50%)}}.section-head{padding:100px 0 50px}.section-head .row{display:flex;align-items:baseline;justify-content:space-between;border-bottom:1px solid var(--rule);padding-bottom:20px;margin-bottom:40px}.section-head h2{font-family:var(--display);font-size:clamp(48px,6vw,88px);line-height:.95;letter-spacing:-.025em;font-weight:400;max-width:1100px}.section-head h2 .accent{color:var(--orange);font-style:italic}.problem{background:var(--ink);color:var(--paper);padding:120px 0 140px;border-top:1px solid var(--ink)}.problem .container{color:var(--paper)}.problem .eyebrow,.problem .eyebrow.muted{color:#efe9dc8c}.problem .row{border-bottom-color:#efe9dc2e}.problem h2{color:var(--paper)}.problem h2 .accent{color:var(--orange)}.stat-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:0;border-top:1px solid rgba(239,233,220,.18)}.stat{padding:50px 32px 60px;border-right:1px solid rgba(239,233,220,.18);position:relative}.stat:last-child{border-right:none}.stat .num{font-family:var(--display);font-size:clamp(96px,11vw,180px);line-height:.85;letter-spacing:-.04em;color:var(--orange);margin-bottom:28px}.stat .num .pct{font-size:.5em;vertical-align:top;margin-left:4px;color:var(--paper)}.stat .copy{font-family:var(--display);font-size:28px;line-height:1.1;letter-spacing:-.01em;color:var(--paper);margin-bottom:18px}.stat .source{font-family:var(--mono);font-size:10px;letter-spacing:2px;text-transform:uppercase;color:#efe9dc80}.problem-quote{margin-top:80px;padding:60px 0 40px;border-top:1px solid rgba(239,233,220,.18);display:grid;grid-template-columns:1fr 2fr;gap:80px}.problem-quote .label{font-family:var(--mono);font-size:11px;letter-spacing:3px;text-transform:uppercase;color:var(--orange)}.problem-quote .q{font-family:var(--display);font-size:clamp(36px,4vw,56px);line-height:1.05;letter-spacing:-.02em;color:var(--paper)}.problem-quote .q .em{color:var(--orange);font-style:italic}.problem-quote .by{margin-top:32px;font-family:var(--mono);font-size:11px;letter-spacing:2px;text-transform:uppercase;color:#efe9dc8c}.chart{margin-top:90px;padding:50px 0 20px;border-top:1px solid rgba(239,233,220,.18)}.chart-head{display:flex;align-items:flex-end;justify-content:space-between;gap:32px;margin-bottom:36px;flex-wrap:wrap}.chart-title{font-family:var(--display);font-size:clamp(32px,4vw,52px);line-height:1;letter-spacing:-.02em;color:var(--paper);margin-top:14px}.chart-illustrative{display:inline-block;margin-left:12px;padding:3px 8px;border:1px solid rgba(239,233,220,.25);font-family:var(--mono);font-size:9px;letter-spacing:2px;text-transform:uppercase;color:#efe9dc8c;vertical-align:middle}.chart-legend{display:flex;gap:28px;font-family:var(--mono);font-size:11px;letter-spacing:2px;text-transform:uppercase;color:#efe9dcb3}.chart-legend span{display:inline-flex;align-items:center;gap:8px}.chart-legend .sw{width:16px;height:2px;display:inline-block}.chart-plot{display:grid;grid-template-columns:56px 1fr;grid-template-rows:220px auto;gap:0 16px}.y-axis{display:flex;flex-direction:column;justify-content:space-between;font-family:var(--mono);font-size:11px;letter-spacing:1px;color:#efe9dc8c;text-align:right;padding:0 8px 0 0}.plot-area{position:relative;border-bottom:1px solid rgba(239,233,220,.18);border-left:1px solid rgba(239,233,220,.18)}.grid-lines{position:absolute;inset:0;display:flex;flex-direction:column;justify-content:space-between}.grid-lines i{display:block;height:1px;background:#efe9dc0f}.curves{position:absolute;inset:0;width:100%;height:100%}.wall-label{position:absolute;top:12px;left:32.5%;transform:translate(8px);font-family:var(--mono);font-size:10px;letter-spacing:2px;text-transform:uppercase;color:#efe9dcb3}.x-axis{grid-column:2;display:flex;justify-content:space-between;padding-top:14px;font-family:var(--mono);font-size:11px;letter-spacing:1px;color:#efe9dc8c}.audience{padding:0 0 40px}.audience-grid{display:grid;grid-template-columns:1fr 1fr;gap:0;border-top:1px solid var(--rule)}.audience-card{padding:64px 56px 72px;border-right:1px solid var(--rule);border-bottom:1px solid var(--rule);background:var(--paper);transition:background .2s}.audience-card:nth-child(2n){border-right:none}.audience-card:hover{background:var(--bone)}.audience-card .role{font-family:var(--mono);font-size:11px;letter-spacing:3px;text-transform:uppercase;color:var(--orange);margin-bottom:24px}.audience-card h3{font-family:var(--display);font-size:clamp(36px,3.6vw,52px);line-height:.98;letter-spacing:-.02em;font-weight:400;margin-bottom:28px}.audience-card h3 .em{color:var(--orange);font-style:italic}.audience-card .body{font-family:var(--body);font-size:17px;line-height:1.6;color:#0e0e0ebf;margin-bottom:36px;max-width:480px}.audience-card .features{list-style:none;padding:0;margin:0 0 36px}.audience-card .features li{display:flex;gap:18px;padding:16px 0;border-top:1px solid var(--rule);font-family:var(--body);font-size:15px;line-height:1.4}.audience-card .features li:last-child{border-bottom:1px solid var(--rule)}.audience-card .features .num{font-family:var(--mono);font-size:11px;letter-spacing:1px;color:var(--orange);flex-shrink:0;padding-top:3px;min-width:28px}.audience-card .features .what{font-weight:500;color:var(--ink)}.audience-card .features .what+.desc{color:#0e0e0e9e;margin-top:4px;font-size:14px}.audience-card .features li>div{display:flex;flex-direction:column}.audience-card .link{display:inline-flex;align-items:center;gap:10px;font-family:var(--mono);font-size:12px;letter-spacing:2px;text-transform:uppercase;color:var(--ink);border-bottom:1px solid var(--ink);padding-bottom:6px;transition:all .15s}.audience-card .link:hover{color:var(--orange);border-color:var(--orange)}.photo-strip{padding:80px 0 0;position:relative}.photo-strip .img-row{display:grid;grid-template-columns:2fr 1fr 1.5fr;gap:24px;height:480px}.photo-strip .img{width:100%;height:100%;object-fit:cover;object-position:center;display:block}.how{padding:60px 0 100px}.how-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:0;border-top:1px solid var(--rule);border-bottom:1px solid var(--rule)}.step{padding:60px 32px 80px;border-right:1px solid var(--rule);position:relative}.step:last-child{border-right:none}.step .num{font-family:var(--display);font-size:24px;color:var(--orange);margin-bottom:16px}.step h4{font-family:var(--display);font-size:36px;line-height:1;letter-spacing:-.02em;font-weight:400;margin-bottom:20px;max-width:320px}.step h4 .em{color:var(--orange);font-style:italic}.step p{font-family:var(--body);font-size:16px;line-height:1.55;color:#0e0e0eb3}.step .micro{margin-top:28px;font-family:var(--mono);font-size:11px;letter-spacing:2px;text-transform:uppercase;color:var(--muted)}.step .micro .b{color:var(--ink)}.matrix{padding:60px 0 100px}.matrix-table{border-top:1px solid var(--ink);border-bottom:1px solid var(--ink)}.matrix-row{display:grid;grid-template-columns:80px 1fr 2fr 1fr;gap:40px;padding:32px 24px;align-items:baseline;border-bottom:1px solid var(--rule)}.matrix-row:last-child{border-bottom:none}.matrix-row .idx{font-family:var(--mono);font-size:11px;letter-spacing:2px;color:var(--orange)}.matrix-row h5{font-family:var(--display);font-size:28px;line-height:1.05;letter-spacing:-.01em;font-weight:400}.matrix-row .desc{font-family:var(--body);font-size:15px;line-height:1.55;color:#0e0e0eb3}.matrix-row .for{font-family:var(--mono);font-size:10px;letter-spacing:2px;text-transform:uppercase;color:var(--muted);text-align:right}.matrix-row:hover{background:var(--bone)}.pricing{padding:60px 0 100px;background:var(--paper)}.pricing .wrap{border:1px solid var(--rule-strong);background:var(--bone)}.pricing-head{display:grid;grid-template-columns:1fr 1fr;gap:60px;padding:56px 56px 40px;border-bottom:1px solid var(--rule-strong)}.pricing-head h3{font-family:var(--display);font-size:clamp(40px,4.5vw,64px);line-height:.95;letter-spacing:-.02em;font-weight:400}.pricing-head h3 .em{color:var(--orange);font-style:italic}.pricing-head .copy{font-family:var(--body);font-size:17px;line-height:1.6;color:#0e0e0eb8;align-self:end;max-width:480px}.pricing-head .copy .em{color:var(--ink);font-weight:500}.billing-toggle{display:inline-flex;gap:0;border:1px solid var(--ink);background:var(--paper);margin-top:20px}.billing-toggle button{padding:12px 22px;background:transparent;border:none;cursor:pointer;font-family:var(--mono);font-size:11px;letter-spacing:2px;text-transform:uppercase;color:var(--ink);transition:all .15s;border-right:1px solid var(--ink)}.billing-toggle button:last-child{border-right:none}.billing-toggle button.active{background:var(--ink);color:var(--paper)}.plans{display:grid;grid-template-columns:repeat(3,1fr);align-items:stretch}.plan{padding:48px 44px 52px;border-right:1px solid var(--rule-strong);position:relative;display:flex;flex-direction:column}.plan:last-child{border-right:none}.plan.featured{background:var(--ink);color:var(--paper)}.plan.featured .label,.plan.featured .cap,.plan.featured .price-cycle,.plan.featured .price-cur{color:#efe9dcc7}.plan.featured .price-save,.plan.featured .price-num{color:var(--orange)}.plan.featured .plan-cta{background:var(--orange);border-color:var(--orange);color:var(--ink)}.plan.featured .plan-cta:hover{background:var(--paper);border-color:var(--paper)}.plan .label{font-family:var(--mono);font-size:11px;letter-spacing:3px;text-transform:uppercase;color:var(--muted);margin-bottom:14px}.plan h4{font-family:var(--display);font-size:38px;line-height:1;letter-spacing:-.02em;font-weight:400;margin-bottom:8px}.plan .cap{font-family:var(--body);font-size:14px;color:var(--muted);margin-bottom:32px;min-height:44px;line-height:1.5}.plan .price{display:flex;align-items:baseline;gap:8px;margin-bottom:8px}.plan .price-num{font-family:var(--display);font-size:64px;line-height:1;letter-spacing:-.03em}.plan .price-cur{font-family:var(--mono);font-size:16px;color:var(--muted)}.plan .price-cycle{font-family:var(--mono);font-size:11px;letter-spacing:2px;text-transform:uppercase;color:var(--muted);margin-bottom:4px}.plan .price-save{font-family:var(--mono);font-size:11px;letter-spacing:1px;color:var(--orange);margin-bottom:28px;min-height:14px}.plan-cta{display:block;width:100%;padding:16px;background:var(--ink);color:var(--paper);border:1px solid var(--ink);font-family:var(--body);font-size:14px;font-weight:500;letter-spacing:.02em;text-align:center;transition:all .15s;margin-top:auto}.plan-cta:hover{background:var(--orange);border-color:var(--orange);color:var(--ink)}.pricing-foot{padding:24px 56px;display:flex;align-items:center;justify-content:space-between;gap:32px;border-top:1px solid var(--rule-strong);flex-wrap:wrap}.pricing-foot .note{font-family:var(--mono);font-size:11px;letter-spacing:2px;text-transform:uppercase;color:var(--muted)}.pricing-foot .note .b{color:var(--orange)}.faq{padding:60px 0 100px}.faq-grid{display:grid;grid-template-columns:1fr 2fr;gap:80px;align-items:start;padding-top:30px}.faq-grid h3{font-family:var(--display);font-size:56px;line-height:.95;letter-spacing:-.02em;font-weight:400}.faq-grid h3 .em{color:var(--orange);font-style:italic}.faq-list{border-top:1px solid var(--ink)}.faq-item{border-bottom:1px solid var(--rule)}.faq-item summary{list-style:none;cursor:pointer;padding:24px 0;display:flex;justify-content:space-between;gap:24px;align-items:baseline;font-family:var(--display);font-size:24px;line-height:1.2;letter-spacing:-.01em;font-weight:400;transition:color .15s}.faq-item summary::-webkit-details-marker{display:none}.faq-item summary:after{content:"+";font-family:var(--mono);font-size:24px;color:var(--orange);flex-shrink:0;transition:transform .2s}.faq-item[open] summary:after{content:"–"}.faq-item summary:hover{color:var(--orange)}.faq-item .a{padding:0 0 28px;font-family:var(--body);font-size:16px;line-height:1.6;color:#0e0e0eb8;max-width:720px}.final-cta{background:var(--ink);color:var(--paper);padding:140px 0 120px}.final-cta .container{color:var(--paper)}.final-cta .eyebrow.muted{color:#efe9dc8c}.final-cta h2{font-family:var(--display);font-size:clamp(72px,9vw,140px);line-height:.88;letter-spacing:-.03em;font-weight:400;margin:32px 0 48px;max-width:1100px}.final-cta h2 .em{color:var(--orange);font-style:italic}.final-cta .row{display:flex;align-items:center;gap:24px;flex-wrap:wrap}.final-cta .btn-primary{background:var(--orange);border-color:var(--orange);color:var(--ink);padding:26px 36px;font-size:17px}.final-cta .btn-primary:hover{background:var(--paper);border-color:var(--paper)}.final-cta .btn-secondary{color:var(--paper);border-color:var(--paper);padding:26px 32px;font-size:17px}.final-cta .btn-secondary:hover{background:var(--paper);color:var(--ink)}.final-cta .trust{margin-top:36px;font-family:var(--mono);font-size:12px;letter-spacing:2px;text-transform:uppercase;color:#efe9dc8c}.final-cta .trust .b{color:var(--orange)}footer.foot{background:var(--paper);color:var(--ink);padding:80px 0 40px;border-top:1px solid var(--rule)}.foot-grid{display:grid;grid-template-columns:2fr 1fr 1fr 1.4fr;gap:60px;padding-bottom:60px;border-bottom:1px solid var(--rule)}.foot-brand .logo{display:inline-flex;align-items:center}.foot-brand .logo svg{height:56px;width:auto;display:block}.foot-brand .tag{margin-top:16px;font-family:var(--body);font-size:14px;line-height:1.5;color:#0e0e0ea6;max-width:320px}.foot-col h6{font-family:var(--mono);font-size:11px;letter-spacing:3px;text-transform:uppercase;color:var(--muted);margin-bottom:22px}.foot-col ul{list-style:none}.foot-col li{margin-bottom:14px}.foot-col a{font-family:var(--body);font-size:15px;color:var(--ink);transition:color .15s}.foot-col a:hover{color:var(--orange)}.stores{display:flex;flex-direction:column;gap:12px;margin-top:8px}.store-btn{display:inline-flex;align-items:center;gap:14px;background:var(--ink);color:var(--paper);padding:12px 18px;border:1px solid var(--ink);transition:all .15s}.store-btn:hover{background:var(--orange);border-color:var(--orange);color:var(--ink)}.store-btn .icon{width:28px;height:28px;flex-shrink:0;color:var(--paper)}.store-btn .lbl{display:flex;flex-direction:column;color:var(--paper)}.store-btn .lbl .top{font-family:var(--mono);font-size:9px;letter-spacing:2px;text-transform:uppercase;color:#efe9dcb3}.store-btn .lbl .bot{font-family:var(--body);font-size:14px;font-weight:500;color:var(--paper)}.store-btn:hover .icon,.store-btn:hover .lbl,.store-btn:hover .lbl .top,.store-btn:hover .lbl .bot{color:var(--ink)}.foot-bot{display:flex;align-items:center;justify-content:space-between;gap:32px;padding-top:30px;flex-wrap:wrap;font-family:var(--mono);font-size:11px;letter-spacing:2px;text-transform:uppercase;color:var(--muted)}.foot-bot .links{display:flex;gap:24px}.foot-bot a:hover{color:var(--orange)}.social-links{display:flex;gap:14px;margin-top:12px}.social-link{width:36px;height:36px;border:1px solid var(--ink);display:inline-flex;align-items:center;justify-content:center;transition:all .15s}.social-link:hover{background:var(--ink);color:var(--paper)}.social-link svg{width:16px;height:16px}@media(max-width:1080px){.mast-nav{gap:22px}.mast-nav a{font-size:10px;letter-spacing:1.5px}.mast-cta{padding:10px 14px;font-size:10px}}@media(max-width:960px){.mast-nav{display:none}}@media(max-width:900px){.container{padding:0 24px}.hero-grid,.pricing-head,.faq-grid{grid-template-columns:1fr;gap:40px}.stat-grid,.audience-grid,.how-grid,.plans{grid-template-columns:1fr}.stat,.step,.plan{border-right:none;border-bottom:1px solid rgba(239,233,220,.18)}.audience-card{border-right:none!important}.photo-strip .img-row{grid-template-columns:1fr;height:auto}.photo-strip .img{height:280px}.matrix-row{grid-template-columns:40px 1fr;gap:12px}.matrix-row .desc,.matrix-row .for{grid-column:2;text-align:left}.foot-grid{grid-template-columns:1fr 1fr;gap:40px}.foot-brand{grid-column:1 / -1}}.reveal{transition:opacity .7s cubic-bezier(.22,1,.36,1),transform .7s cubic-bezier(.22,1,.36,1)}html.has-io .reveal{opacity:0;transform:translateY(20px)}html.has-io .reveal.in{opacity:1;transform:none}